Protein Industries Canada (PIC) Will Be Supercharged by $450 Million Investment From Innovative Supercluster


Protein Industries Canada (PIC) is starting to become a promising and profitable business after the recent announcement that it will be funded by the Innovation Supercluster initiative that is led by the federal government. This supercluster is basically a partnership between 120 private partners and the federal government.

$400 Million Investment in PIC

The large majority of those private partners are from the Prairies. One mentionable partner is Ottawa which has pledged to invest approximately $150 to PIC during the upcoming ten years. The total investment that the Innovation Supercluster brings is valued at $400 million.

Here are some of the key partners that are included in PIC: AGT Food and ingredients, Conexus Credit Union, Dow Agro Sciences and Ag-West Bio Inc. In addition, University of Regina and University of Saskatchewan are two partners from the research side of the business.

Major Growth in the Agriculture Industry

Carl Potts who is the Executive Director for Pulse growers is saying that the agriculture industry is going to get big during the upcoming years. This is what Carl Potts had to say about the collaboration with the Innovation Supercluster:

“We need to diversify, and we need to create new uses and new opportunities. I think that’s what the super cluster will help us do, supercharge or turbo-charge the development of new markets, new demand”.

Trading with India

India is the world’s biggest pulse buyer and it purchased 40% of Canada’s total pea crop during 2017. Therefore, trading with India is quite important for Canada and Prime Minister Justin Trudeau went to visit India alongside other government officials. The main topic of discussion is going to be pulse trading and this might prove to be problematic.

The reason we are saying that Canada’s Prime Minister is going to have issues is that the Innovation Supercluster funds are going to cause an oversupply of pulses which means that Indian farmers will receive a poor price for their crops.

Karen and her husband live on a plot of land in British Columbia. They aim to grow and raise a significant part of their food by maintaining a vegetable garden, keeping a flock of backyard chickens and foraging. They are also currently planning a move to a small cabin they hand built. Karen’s academic background in nutrition made her care deeply about real food and seek ways to obtain it. Thus sprung Anna’s interest in backyard gardening, chicken and goat keeping, recycling and self-sufficiency.


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